behind the brand
President – Founder – Creator
As one of the beauty industry’s leading entrepreneurs, Richard Anderson has successfully launched some of today’s leading beauty brands including The Lancaster Group, Yves Saint Laurent and Bobbi Brown Essentials.
While working in the beauty industry over 14 years, Anderson discovered one dominant complaint and growing frustration for women. NO TIME. Because of today’s high performance and personally demanding world, women simply don’t have the time to invest in a lengthy beauty ritual. With never a spare moment schedules, women need simple and dependable beauty products that can multi-task as gracefully as they do.
In order to fill this need and capitalize on this niche market, Anderson utilized his vast connections and industry knowledge to create Per-fekt Beauty, Inc. Per-fekt is fully committed to launching technologically advanced products that simply ‘per-fekt’ the way women wear cosmetics.
Founded 2005 – Hollywood, CA
Per-fekt Beauty Inc. is fully committed to launching technologically advanced products that simplify and per-fekt beauty. Merging advanced skincare formulations with color, per-fekt offers multi-functional products that are quick and easy to apply, long-lasting, and offer an alternative to traditional beauty products. No product will be brought to market that is not within the guidelines of the company strategy. Per-fekt Beauty, Inc. promises to live up to its claims without compromise